was born in Bordeaux and was educated in the United States. First, Sasha worked in the family estate of Chateau Prieuré Lichine, and at 23, started his career by participating in various activities, including organizing luxury wine tours in France. He also created negotsiantskuyu companies representing wines of Burgundy and the Rhone Valley. Having to work as a sommelier in a four star restaurant "Anthony's Pier" in Boston, in a major US distributor of "Southern Wine & Spirit", as well as participate in the creation of a distribution network in the Caribbean, at the age of 27 years Sascha Lichine returns to the family Chateau Prieur Lichine. In 1990, Sasha began negotsiantsky business "Borvin", focusing on the selection of the best wines of Bordeaux. Recognizing the importance of innovation in diverse wine industry worldwide, Sasha developed a number of new French wines take their rightful place in the world rankings. A purchase them in 2006, Chateau d'Esclans
led to the construction of a world-class brand and provide a significant contribution to the development of the category of wines Rose.