Beer "Redd's" Premium, in can, 300 ml
Beer yellow-golden color.
Invigorating taste of beer, with a bright apple acidity and fruity sweetness.
The aroma of the beer is fresh, fruity, with hints of citrus dominant.
Beer can be used as a standalone drink.
"Redd's" Premium - sweet low-alcohol beverage "premium" class, designed for young, energetic women. Although "Redd's" and called beer, this is not true. As part of "Redd's" missing the main ingredient of beer - hops. Sweet and fruity taste of the beverage provide malt, maltose syrup, sugar, malic acid, lemon flavoring cider. Beer "Redd's", very popular in Europe (it is produced in one of the breweries SABMiller in Poland), in the Russian market appeared in 2003 and was the first sentence in the category of premium flavored beer. In fact, it started with this category, focused primarily on the female audience. "Our heroine - a young and sociable, optimistic and a bit selfish in search of the joys of life," - says brand manager target audience "Redd's".
Drink "Redds" Premium has a pleasant fruity taste, stylish feminine packaging design, which in 2009 was awarded "Design Effectiveness Award" in the UK. "Redd's" often becomes a sponsor social events and noisy parties, infecting fruit beer lovers sparkling mood!
Beer "Redds" Premium produces a united group "Efes Rus", which arose after the merger in March 2012, the world's largest brewers SABMiller and Anadolu EFES (EFES Beer Group). The group's task - to take a leading position in the beer market in Russia. The merger allowed the "Efes Rus" to become the second-largest brewer in sales in the Russian market. The company controls the production of licensed brands in Russia and has been supplying beer from other countries. Group assets include 8 breweries and 4 malt complex.
EFES Beer Group, founded in Turkey in 1969, is a powerful company, ranks 5th among breweries in Europe and 14th in the world. It owns breweries in Turkey, Russia, Kazakhstan, Moldova, Georgia and Serbia, as well as offices in Belarus and Azerbaijan. Products EFES Beer Group comes in more than 65 countries around the world.
The company SABMiller - one of the leading beer producers in the world - was founded in 1895 in South Africa. On the Russian market SAB was published in 1998 by purchasing and modernizing the brewery in Kaluga. Gradually expanding, acquiring and building new facilities in Russia (totaling more than $ 700 million. US dollars), SABMiller now has offices across the country.